Brand Guidelines
Brand Guidelines
The full lockup pairs the icon with "Connect Cincy" set in tight geometric letterforms — deliberately simpler than the old mark, with no script tagline. Keep it exactly as provided; don't recreate or retype it.
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The standalone mark, no wordmark — for favicons, social avatars, and tight spaces where the full logo won't fit. Comes in white (dark backgrounds) and black (light backgrounds).
Same lockup, set in black for use on white or light surfaces.
Use the white lockup on dark, charcoal-toned backgrounds and the black lockup on white or light surfaces — never the wrong one for the background.
Give the logo clear space on all sides — roughly the height of the wordmark itself.
Place the white lockup on a light background or the black lockup on a dark one — either way it disappears or looks wrong.
Recolor, stretch, skew, add effects to, or otherwise alter the logo file.
Use the icon mark alone for favicons, social avatars, and other tight spaces where the full lockup won't fit.
Swap in the icon mark as the primary logo in main brand contexts — it's a supplement to the full lockup, not a replacement.
